05 August - 07 August 2025

The Global Political Marketing and Management Network was created by Professor Jennifer Lees-Marshment, Professor Jamie Gillies, and Professor Vincent Raynauld in 2024 to stimulate and support research into how marketing and management are used in politics, in government, and in democracies around the world. It seeks to support scholars and students to further their knowledge and understanding of this complex and profoundly influential area of activity. It also welcomes interested practitioners to join in the conversation about Political Marketing and Political Management. Professors Lees-Marshment, Gillies, and Raynauld work at universities in the UK, Canada, and the United States respectively and edit books on political marketing and management in UK, US, Canadian and New Zealand elections.

The event will be organised to support connections and conversations, with longer than typical breaks for lunch/coffee enabling much-needed face-to-face interactions and networking. The emphasis will be on short presentations, with a focus on lessons from and for research and practice. The conference is designed to stimulate constructive comments and discussion.

We will hold Keynote Conversations (as opposed to lectures). Plenary panels will focus on recent key events, research books and future developments, such as the 2024 UK election and 2024 US Presidential Election, the forthcoming Canadian 2025 election, recently published book on Political Management, and the management of political advisors and politicians. We will also organise a practitioner panel.

We welcome contributions and participants from multiple diverse disciplines, fields and organisations and roles as long as it is relevant to Political Marketing and Political Management.

This includes political marketing, political management, political communication, political science, public administration, political leadership, political history, public relations, branding, and political psychology.

And by political, we mean political organisations such as government, parties, campaigns, political offices, political movements, at federal, national, devolved or local level, and political practitioners including party staff, campaign staff, political consultants, political staff, political advisors, politicians, ministers, and candidates.

By marketing, we mean all activities and concepts normally included in marketing courses and research and carried out by marketing companies and consultants, such as market research, market intelligence, market segmentation, big data, targeting, market-orientation, product design, strategy, branding, marketing communications and delivery.

By management, we mean all activities and concepts normally included in university management courses and research and carried out by management companies and consultants, such as human resource management (including wellbeing), strategic management and planning, campaign, party, people and policy management, organisational behaviour, organisational structure, organisational communication, control & power, leadership, reviewing and renewal.

Details to follow.

The conference will be held at the Carnegie Building, University of Dundee Main Campus, Dundee DD1 4HN.

Dundee is a vibrant and easy-to-get-around city, just east of the Scottish capital, Edinburgh.

The conference will be held across three days, Tuesday 5th, Wednesday 6th and Thursday 7th August 2025. We suggest you plan to arrive the day before, on Monday 4th as it will be starting at 9am on the 5th to maximise the time for a blether (the Scottish term for ‘chat’!).

We encourage you to use the trip as an opportunity to explore the north-east of Scotland, if you can. This time of year, it is very pleasant summer temperatures, that avoid the extreme heat of other places in North America and Europe. Dundee, Angus, and Aberdeenshire are easy to get around, and there are also the Highlands in easy reach.

Read our Travel Made Easy Guide (link opens in new window) on how to get to Dundee from Aberdeen, Edinburgh, and Glasgow Airport, including coach travel to Dundee.

Follow Global Political Marketing and Management Network on Facebook, and join the online conversation using our official event hashtag #GPMMN2025

Engage with the online community during the conference in the following ways:

Share your key takeaways using #GPMMN2025
Search for #GPMMN2025 on Facebook and engage with other attendees

Coming Soon

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Get active out and about in Dundee city.  A compact city bursting with places of interest, history, and things to see, it is so easy to get around.

Dundee’s active travel routes in and around the city have been developed over the last few years with a key objective to encourage active travel through walking, cycling and public transport, and deploy sustainable alternatives to decarbonise transport.  Read more on Dundee.com Active Travel website.

MixMap is a friendly, easy to use, locally produced Dundee map for tourists showcasing the colourful range of independent businesses, attractions and places of interest in Dundee and Broughty Ferry.

We want to help you make the most of your time in our city. Discover great little shops, welcoming restaurants, immersive attractions with Visit MixMap The Dundee Tourist Map website.

This is your voyage of discovery – uncover a location that offers the perfect combination of inspiration and innovation.

Our heritage and its people are the culture of a city, town or village and they are the basis of the stories we tell our children today. Dundee City Region is filled with many pioneering individuals who have pushed the boundaries of their professions to achieve memorable contributions, not just to our location, but indeed to the world.  Explore more ...

For conference enquiries email gpmmnetwork@dundee.ac.uk

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